Target Audience Research: Fast and Furious 7

The audience of our film can vary from age, gender, and social groups however, we did some research to make our target audience more specific. My group and I concluded that the film will target the ages of 15 to 30 years old and mainly the male gender. The social group we would target are mainly ones involved in the car culture. Looking at it in geographical means our film would be viewed internationally. All over the world there are areas that consist of car enthusiasts.

Both my group's film as well as Fast and Furious 7 have the same targeted audience because they both are filled with action and cars. Due to Paul Walker's passing, Fast and Furious was already high in the ranking. When it was let out that there will be a 7th one they used many marketing techniques. For example, billboards across the US and even the world. They did it in a very respectful manner towards Paul which many people appreciated and felt sympathy for. In one of the American posters he can be seen standing next to the other 6 lead characters of the movie, just like one of the family as he has always been. Not only did they take advantage of the use of signs, billboards, posters, etc, but they also used social media, such as YouTube to show their trailer. To market our film we would definitely use social media given that our society today is very involved with.