Digital Distribution Research: Baby Driver

In August 2015, Sony Pictures Entertainment announced that the film would be released on March 17, 2017. It was briefly pushed back to August 11, 2017 before a final date of June 28, 2017 was settled on. Baby Driver had its world premiere at the South by Southwest film festival on March 11, 2017. On the weekend of August 25, the film was re-released in 1,074 theaters. Baby Driver was released on Digital Media on September 12, 2017, and on 4K Ultra HD/Blu-ray Combo Pack, Blu-ray & DVD on October 10, 2017, from Sony Pictures Home Entertainment. The film debuted at number 2 on both the NPD VideoScan First Alert sales chart and the dedicated Blu-ray Disc sales chart, behind Pirates of the Caribbean: Dead Men Tell No Tales. This film followed the typical 3 month release dates. The film did rather well. Baby Driver grossed $107.8 million in the United States and Canada and $119.1 million in other territories, for a worldwide total of $226.9 million, against a production budget of $34 million. The film was re-released into 1,074 theaters on August 25 and made $1.2 million, up 34% from the previous week.